Japanese online advertisement planning company Digital Advertising Consortium Inc. has partnered with the French company Total Immersion to market advertising based on that company’s software technology for so-called augmented reality.
The technology fuses real video images with computer-generated images. For example, if a person stands in front of a PC equipped with a webcam so they can see themselves in a monitor and holds up a an object such as a card printed with a special code, the Total Immersion software will recognize the code and generate the corresponding 3-D image.
If the printing on a card codes for the image of a toy figure, the person looking in the monitor will see himself holding the toy figure in his hand. The image on screen moves in response to movements of the actual card, meaning the process can be used to operate virtual objects.