Social media part of life in S’pore, especially among the young: Nielsen – Yahoo! Singapore News

SINGAPORE : Social media has become a big part of life in Singapore, especially among the younger set.

A recent study by The Nielsen Company, found that 52 per cent of the Singapore population are participating in at least one social networking website, with the most popular being Facebook — at 42 per cent.

Trailing behind as the second—most accessed community or social networking website is YouTube at 35 per cent, while Friendster takes a distant third spot with one in 10 locals using it.

The company’s recent study involved 1,000 Singaporeans aged 15 and above.

Nielsen’s findings reveal that 95 per cent of the 15—19 age group are using some form of social networking media, while 89 per cent of those in their 20s form the next biggest users.

via Social media part of life in S’pore, especially among the young: Nielsen – Yahoo! Singapore News.

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