For some critics, the lack of participation from content companies at yesterday’s iPad launch threw some cold water on predictions for how the new device could help the media business regain revenues lost to the web.
But if you looked hard enough, publishers were there and, more importantly, some have plans to invest heavily in the platform. In an interview, President of Condé Nast Digital Sarah Chubb said they are moving fast to make sure they have three to four magazines ready for the iPad’s launch in 60 to 90 days. Chubb: “It’s the most important thing to happen to our business models in a year. It’s really exciting if you are sitting in our shoes.”
To be sure, Conde Nast is only one publisher, but Chubb’s excitement stems from their experience with the iPhone. In December, they launched GQ, their first magazine app that garnered 7,000 downloads. In Jan., those numbers doubled. At those levels, it starts to make a significant impact on GQ’s overall circulation of 850,000 to 900,000. “It’s bigger than any physical store outlet,” she added.