FOURSQUARE – a commercial users perspective

A venue owner shares his perspective of FOURSQUARE going as far to say it has the potential to be the new Twitter – what he seems to have neglected however is that FOURSQUARE can connect with Facebook & twitter – by doing so FOURSQUARE covers its bases and leverages on the 2 most successful social media platforms to date to attrract new users to its platform. – APLINK

ps: I am also trialing brightkite – which I kinda like due to its intergration with images from your mobile device.

Foursquare a new social media application launched last year in March. I have a feeling that Foursquare will grow exponentially in 2010 becoming the new social media hit and let me explain you why.

Foursquare is a location-based social network mobile application that helps you connect with venues and friends using GPS via your mobile device. Foursquare is a win-win situation. It pleases the patrons and the venue owners. In Foursquare there is a social mechanism where people say where they are hanging out or staying and through a built in g ame system it will reward them for doing so, with badges and titles.

The system really empowers the venue owner, it helps identify his customers with their real names ( sometimes it is hard on twitter) and it helps to know who comes in more often. I see it as a technological loyalty system without the cost of it as it all comes integrated in the apps. The application also includes the suggestion’s area with tips and to do list for future people checking in at the same venue..and it also helps the patrons being identified for what they really are i.e.: newbie, local and loyal. Foursquare triggers some sort of respect-benefit for the patrons in the acknowledgement of the title that the patrons have gained through checking in to the venue multiple times. Patrons will also enjoy the shared tips and recommended to do list that other patrons have left for them. To me, as a venue owner, it is a super cool application, and it makes a lot of sense from any point of view.

read more via Social Media NZ Presents: Social Media School – Home.

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