First Online Reality Programme to Ink Cable Network Deal in Asia – show premieres November 7 at 10.30pm on AXN
SINGAPORE, OCTOBER 2009 | Refinery Media today announced that it has inked an agreement with cable network channel AXN, for the broadcast of SUPERMODELME in the Asia region.
A sweet win for new start-up Refinery Media, this unprecedented feat is accented against the norm whereby reality programmes are usually aired directly onto television and later online, and not vice versa.
SUPERMODELME – Asia’s first groundbreaking online reality programme, presents 10 models from Singapore, Malaysia, Korea, Thailand, the Philippines and India, who will compete to be Asia’s next hottest face on the runways and magazines. 20 episodes are broadcasted twice-weekly and over 10 weeks, with a weekly elimination of one model.
SUPERMODELME exposes the glitz, glamour and unforgiving demands of the fashion world, as viewers get in-sync with the models as they battle it out to be the eventual winner of SUPERMODELME.
The on-air version of SUPERMODELME will be specially re-versioned and encompasses even more exciting highlights and footages, that have never been seen before.
Said Ms Karen Seah, Founder – Refinery Media and Managing Director – The Refinery Studio, “This is indeed a milestone for a new start-up, like ours. My team and myself no less, are exhilarated, to soon be able to view and share our efforts embedded in the online version of SUPERMODELME, with a broader audience, and achieving this deed, together with leading entertainment network, AXN. We will continue to embrace the web technology and other lifestyle mediums with more exciting content to come which also includes Season 2 of SUPERMODELME.”
About Refinery Media
A subsidiary of events company, The Refinery Studio, Refinery Media, a multimedia micro studio, was formed in March 2009 by its founder, Ms. Karen Seah. The core business of Refinery Media is producing original content for the 360 platform which comprise of Web, Mobile and Television.
Refinery Media produced SUPERMODELME, a 20-webisode online reality model search competition that showcases the challenges and struggles encountered by 10 aspiring models from across the Asian continent. This reality series was launched online on 16th June 2009 and also has some behind-the-scenes footages being shown on StarHub Mobile.
Together with Exploit Technology Pte Ltd (A member of A*STAR), Refinery Media will be developing an English to Chinese/Bahasa translation subtitling technology called Substream.
About AXN ASIA
AXN is the heart of action and adventure. Launched in 1997, AXN is a leading English general entertainment destination among upscale, affluent adults aged 18-44. The channel delivers top rated drama series, blockbuster features, adventure-reality and first-run lifestyle sports programs from around the world, as well as dynamic original productions, to provide viewers with an unparalleled entertainment experience to get stuck in!
AXN is an international channel brand that was started in Asia, but has since expanded to Latin America, Europe and the Middle East. It is now available in 60 countries globally. In Asia, the channel is seen in more than 84 million households across 23 countries pan-regionally, including 40 million households on time-block basis in China.
AXN ASIA is wholly owned by Sony Pictures Entertainment, and managed by SPE Networks – Asia, which also operates pay-TV channels AXN BEYOND, ANIMAX and SONY ENTERTAINMENT TELEVISION. Visit www.axn-asia.com for more information.