WIT – 5 years on – Web In Travel celebrated its 5th birthday and even though it was my first WIT, I came away with the understanding that the conference has depth and sincerity that can only be achieved through trust.
On arrival, I was handed a program guide and tucked inside was a list of what must be the who’s who of the online travel industry that were attending.
I am now going to proceed and summarise my WIT 2009 journey in the best way I know – the social media way = keywords.
Enlightening, profound, humorous, creative, conflicting, old ways, new ways, homemade cookies, social media, engagement, search, entrepreneurship, mentors, students, Twitter, status, community, art, opinions, fear, deals, Facebook, style, value, graffiti, empathy, monitor, react, pre-emptive, classic, roses, luxury, budget, holistic, experience, destinations, in your face, google, to serve, passion, tough love, did I say Facebook?
Special mention needs to be made relating to the events discussion I witnessed, even with prompting by distinguished moderator – there seemed to be no obvious understanding or relevance or decisive recognition of how social media might have an enormous impact on the events business. I can only direct those in the events business to a review of an event I was involved in that clearly shows how events can deliver superior results if you engage a community online in somewhere like Facebook.
David Meerman Scott speaks Tattoos – http://www.webinknow.com/2009/01/how-an-active-facebook-group-drove-15000-people-to-the-singapore-tattoo-show.html