Ad agency vs. PR agency turf wars! Pass the beer and peanuts! – Post by: David Meerman Scott
BattleOver the past year, I’ve had hundreds of opportunities to speak with people who work in the marketing and PR departments of large organizations about their online marketing and social media initiatives.
In discussing challenges, many marketers bring up their agency partners. They really do want to work with their existing agencies to help them with social media and online marketing. Honest, they do.