For the love of Twitter – Boss of The Marketing Store quits to pursue career in social media – mUmBRELLA

APLINK would like to meet Doug Chapman

The founder and Asia Pacific President of brand activation agency The Marketing Store is quitting the traditional marketing world to pursue his new passion of social media.

Doug Chapman will leave the company he founded 21 years ago – whose major clients include McDonald’s, Uncle Toby’s, Nestle, NineMSN and Bundaberg – in a week’s time.

Chapman has been one of the driving forces behind the recently launched Social Media Club Sydney, which in terms of attendance is currently the biggest chapter of the organisation in the world.

The Marketing Store is now a global agency, with 800 employees in 12 offices across five continents. It was bought by the HAVI Group in 1998.

Chapman told Mumbrella: “I’m not sure exactly what I’ll be doing yet, but it will involve social media. I think I can put it in a way that clients can understand.”

Appropriately, he announced his departure by Tweet, blog and email. In the message, he said:

via For the love of Twitter – Boss of The Marketing Store quits to pursue career in social media – mUmBRELLA.