The New Rules In PR – The Old Model Is Dead
By Tom Foremski – June 10, 2009
For several years I’ve warned the PR agencies that fundamental changes have occurred in their world just as they have in the media world.
I said it all reminded me of the cartoon character Wily E. Coyote, who is chasing the Road Runner. Everything is fine until he looks down and sees he has run out of road and there is nothing between him and the distant canyon floor.
For the past few years the PR agency world didn’t know it had run out of road because it was able to charge for its traditional PR activities and also to charge extra for its “social media” expertise too. Times were great, money was pouring in, and everyone was hiring.
Now the road has run out in traditional PR for many, and the canyon floor is a long way down. These days,