Wiley Launches New Series of Marketing Books Edited by Bestselling Author David Meerman Scott
Message from APLINK – Congrats David, you deserve this recognition for the inspiration you offer to people like myself, the new books I am sure will inspire and continue to engage people to keep Breaking the Rules – awesome !!!
HOBOKEN, N.J. – (Business Wire) To help readers navigate today’s daunting transformation of the marketing and social media landscape, John Wiley & Sons, Inc. (NYSE:JWa) (NYSE:JWb) announced the signing of a new book series with David Meerman Scott, one of the most influential marketing strategists. The New Rules of Social Media book series will be based on Scott’s award-winning BusinessWeek bestseller, The New Rules of Marketing and PR, and will be written by leading online marketing and social media experts chosen by Scott in collaboration with Matthew Holt, Publisher, Wiley.
Grounded in the revolutionary marketing philosophy presented in The New Rules of Marketing and PR, each book in the series will provide executives, entrepreneurs, and marketing professionals with a deeper understanding of the changing online marketing landscape. Scott will provide a foreword to each title.