virtual worlds in Asia – itsReal

I wonder why Benjamin Joffe does not appear to know about Twinity as yet ? I just watched his 60 min presentation slides – wish i could have been at the event but i kinda got what he was presenting – below he summarizes plus the link will take you to his slides.

To summarize the summary:

* The 2D web of virtual worlds is doing well, while the 3D web is recovering from the “Second Life Aftershock“

* Regulation is going to be very complex as 2D and 3D environments allow the conduct of various “activities” from creation and remix of content to commerce, gambling and more. Of course, Internet is global which makes things VERY hard to regulate.

* Most “digital immigrants” do not understand that the term “virtual” simply means “digital” and that there is no special magic there. Great post here on this topic by Bill Gurley at Benchmark Capital

* Our hopeful conclusion promoted awareness campaigns about the risks associated with digital identities and the celebration of the benefits of what is becoming a “digital third place”.

The presentation is hereunder without the 60 minutes talk but the full report should be made available soon.

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2 Comments

Filed under advertising, aplink, marketing, PR, Public Relations, singapore, social networking, virtual worlds

2 responses to “virtual worlds in Asia – itsReal

  1. Thanks for your kind quote 🙂
    The longer report will be made available soon as it covers more than what I could present in an hour.

    PS: I know of Twinity (I registered to the beta in May 2008…) but I had only 60 minutes and a focus on key Asian services, so I had to make a selection.

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