Artificial Ignorance: World Wide Rave

You’re witnessing a World Wide Rave as you read this. What’s that you ask? It’s something that people from all corners of the globe are currently a part of. It’s nothing and yet everything at the same time. In the strictly literal sense, it is the phenomenon that is the subject of an upcoming book by Marketing and PR guru David Meerman Scott. He defines a World Wide Rave as follows –

“A World Wide Rave is when people around the world are talking about you, your company, and your products. Whether you’re located in San Francisco, Dubai, or Reykjavík, it’s when global communities eagerly link to your stuff on the Web. It’s when online buzz drives buyers to your virtual doorstep. And it’s when tons of fans visit your Web site and your blog because they genuinely want to be there.”

via Artificial Ignorance: World Wide Rave.

AWESOME post Anirban

JOIN THE  The Breakfast Rave – Singapore Chapter



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2 responses to “Artificial Ignorance: World Wide Rave

  1. Great theme, great picture. Just a good luck and I hope to have something to talk about my in the world wide rave.

    Ana Casuncad

  2. Hi Andrew

    Thanks for linking back to my post.

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