Conference Bay offers helping hand

Having trouble selling your delagate tickets at your event – maybe Conference Bay can give you a helping hand and a new way of thinking….

As you know, Conference Bay has at the basis of its business model and beliefs that one of the most basic things that conference organisers could do differently is the pricing of the tickets for their events. In most cases an Early Bird discount and some group discounts are available, but customers nowadays expect something more sophisticated than that, having experienced how (budget) airlines and hotels price their similarly perishable goods.

Since its inception in September 2007  Conference Bay has been chipping away at reactions from organisers like “this is the way we have always done it” and “we do not offer discounts as we have a very high quality event”. In many cases, reactions such as these were followed a few weeks later by phone calls and e-mails asking us to help the organiser sell some additional seats. We believe that especially in the current economic situation conference organisers have a great opportunity to change the way they market and price their product. By asking people how much they are willing to pay for a seat they will not only get a much better understanding of the price point at which they would sell the optimal number of seats (from a profit point of view) but they would also be able to find out if there are price points at which they might be able to sell additional products (say a 3 hour or one day conference instead of the standard 2-3 days).

Read more: http://conferencebay.wordpress.com/2009/02/03/the-conference-model-is-broken-and-needs-a-rethink/

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