CNN and Facebook strike major deal

By: Matt Eaton, Hong Kong
Published: Jan 09, 2009
Hong Kong – As the power and influence of social media continues to grow, CNN and Facebook have struck a major deal to allow users to connect and engage with each other during the inauguration of the political maestro of social media Barack Obama.

On Tuesday 20 January, users will be able to update their Facebook status directly from the Live portal and view status updates from their friends and other Facebook users on Live site.

AS part of the deal, Facebook will allow the status updates for those using Live to be published in their News Feed section with “via Live” hyperlinked tags allowing other Facebook users to click the tag and join the Live/Facebook feed.

At last count, Facebook Hong Kong boasted in excess of 1 million users.

On top of the Facebook application, CNN will also use Google Maps to track the route of the event and the media group will also have users uploading instant reports to, a user-generated site owned by CNN.

CNN is hoping the event will become the most-watched live web event in history.

The news caps off a big week for social media networks, with the News Corporation-owned MySpace announcing its move into TV.

MySpace has developed a mini-application that complements TV with social networking offerings such as e-mail and photo viewing. TV watchers can exchange messages or browse photos on MySpace by activating a widget sitting at the bottom of the TV screen.

The widget will be launched in conjunction with Toshiba, which is promoting a new line of TV’s with internet capabilities.

Courtesy Marketing Interactive

1 Comment

Filed under aplink, CNN, facebook, marketing, PR, Public Relations, social networking

One response to “CNN and Facebook strike major deal

  1. Pingback: the way » The Online Bingo Advantage: Your Guide to 3-reel, 5-reel, and Bonus Slots

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s