Greening IT – Smoke & Mirrors or FACT – itsReal

As a PR practitioner with a difference I found myself last week recommending that a client come out of the closet about their corporate GREEN policies that are being implemented in Europe BUT have yet to reach the shores of Singapore – To be honest Singapore lags behind other developed countries in it’s Green Policies but signs are around that this will be remedied soon… However there are companies who have jumped onto the Green Bandwagon who have no intentions of adopting due to costs…

Well it seems a Standard that has been around for some time, ISO 14001, will help us all comply…voluntarily ?

Jose Allan Tan reports for Enterprise Innovation

No one can be quite certain about the date of the “sustainable” revolution but it can be argued that the turning point came after Al Gore won the Nobel Peace Prize for 2007 for his work on Climate Change. Of course I am referring to the documentary film (docufilm): “An Inconvenient Truth”.

These days it is almost uncharacteristic of any company – big or small – not to have a program that addresses (or claims to) the issue of sustainable best practices or environmental friendly processes.

Within the IT community, I’ve seen my fair share of announcements among IT vendors of their “green” plans. I’ve spoken to a few senior executives who are more than happy to share their view as to what their companies are doing in terms of green. And you know what? I am still a skeptic because I’ve seen enough vaporware-type initiatives that get announced with a lot of publicity but no substance to back it up.

So it’s refreshing to know that there are a few companies that have embodied a green initiative quietly, internally, long before the Al Gore docufilm.

The Fujitsu-Way…

Read more at Enterprise Innovation

Green IT Tip: Virtual Worlds can provide an international meeting platform which reduces the need for meeting participates to travel – now that’s a COOL Green IT Tip

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Filed under advertising, aplink, green, Green Business, greening IT, iso 14001, marketing, PR, Public Relations, singapore, social networking, virtual meetings, virtual worlds

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