The future of PR: Should your CEO blog? – itsReal

The Latest Post from David Meerman Scott – if you have an hour to spare the recording is available on David’d Blog WebInkNow The Changing Rules of PR and Corporate Influence in the Digital Age

The future of PR: Should your CEO blog?

Several weeks ago I led a panel discussion at the The 2008 Milken Institute Global Conference. The Milken event “brought together some of the most extraordinary people in the world – from scientists, business executives and philanthropists to journalists, academics and Nobel laureates – for three days of discussions on how to solve some of our most pressing social, political and economic challenges.”

My panel was called The Changing Rules of PR and Corporate Influence in the Digital Age and included the following panelists:
Jason Calacanis, Founder and CEO, Mahalo.com
Hope Boonshaft, Executive Vice President and General Manager, Hill & Knowlton
Steven Rubenstein, President, Rubenstein Communications Inc.
Moderator: David Meerman Scott (that would be me)

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