Web search leader Google plans to start selling ads to appear in web videos and has signed up 20 customers, as it aims to do for videos what it has done for text.
Partners include YuMe, an online video advertising network, Brightcove, an Internet TV platform, and comedy site MyDamnChannel.
Brightcove, whose customers include CBS Corp, Time Warner Inc and Discovery Communications Inc, will begin offering the technology to its clients.
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