Statistic – people spend on virtual items at over $1.5bn/year – itsReal

Are Virtual items the new black GOLD…

While social networks are focusing their business models on advertising, virtual commerce are driving the business models of virtual worlds, ex. Habbo Hotel (90% of revenue), Tencent (65%), Cyworld (43.5%) and Nexon (85%). Statistics on the current market size of virtual goods are hard to come by, but one stat puts the amount that people spend on virtual items at over $1.5bn/year.

Read more: Citypixel

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2 Comments

Filed under aplink, PR, Public Relations, virtual commerce

2 responses to “Statistic – people spend on virtual items at over $1.5bn/year – itsReal

  1. Mahesh

    Why do you think the figure is so high for virtual items? Is it due to the feeling of ‘foreverness’ that these items come with due to the internet?

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