Coming to a supermarket near U – Microsoft’s MediaCart

Shoppers who need shopping lists, your dream has come true or has it ?
clipped from www.networkworld.com

Not buying Microsoft’s MediaCart

Starting in the second half of 2008, the companies plan to test MediaCart in Wakefern Food Corp.’s ShopRite supermarkets on the East Coast. Customers with a ShopRite loyalty card will be able to log into a Web site at home and type in their grocery lists; when they get to the store and swipe their card on the MediaCart console, the list will appear. As shoppers scan their items and place them in their cart, the console gives a running price tally and checks items off the shopping list.

The system also uses radio-frequency identification to sense where the shopper’s cart is in the store. The RFID data can help ShopRite and food makers understand shopping patterns, and the technology can also be used to send certain advertisements to people at certain points — an ad for 50 cents off Oreos, for example, when a shopper enters the cookie aisle. Microsoft said it is still working on how it will present commercials and coupons.

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