MySpace, the website that redefined the meaning of friends in cyberspace, is showing signs of fatigue, with latest figures indicating that Australians – or at least hip ones – are deserting it for rival Facebook.
Facebook is becoming increasingly trendy, Ms Court said. “It’s where more of the thought leaders and influentials go.”
Launched in 2004, MySpace allowed younger internet users to express their individuality by creating profiles. They were then able to link to other sites and create a network of friends. It quickly became the most popular hangout for teenagers on the web, so much so that Rupert Murdoch stunned the media industry in 2005 when he paid $US580 million for the company as a way of reaching a group that advertisers had found hard to reach.Read more at SMH