Facebook has some true marketing potential for some companies. The question is which companies, and what’s the right way to use Facebook?Several recent posts have contested Facebook’s value as a marketing vehicle for companies, including the Buzz Bin post, “Beware of Facebook Frenzy.” In many ways, these posts are realistic reactions to contemporary media and A-List bloggers positioning Facebook as the social media panacea.
Facebook is not right for every company. But it does offer some companies a great way to market themselves. It always comes down to the community. Is the company’s target community on Facebook? If so, then perhaps Facebook is the right place. Here’s a look at some of the methods a company can use.
We look at three forms of marketing on Facebook: Applications, community development and advertising.
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