Stopping Piracy – buy a CD – what rubbish! – itsReal

How PR and Advertising companies can spread the wrong message…

“A recent advertisement I heard on radio was informing people to buy CDs and stop “downloading” over the Internet in an effort to stop piracy.It seemed innocuous enough. A well intentioned community announcement followed by the eloquent words of an international artiste who offered that downloading over the Internet was killing creativity and instead we should buy a CD, ostensibly so we could “read the cover and really feel it”.What a load of rubbish! Well the sentiment was there. But just a little lacking in educational benefit for a community announcement. The PR guys writing the script for the artists need to step up to the plate before they get whacked out the park themselves.”

Read More at TheCellCity

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Filed under executive, ip, itsreal, online selling, piracy, PR, Public Relations, singapore, stop piracy

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