If you have an interest in PR, as I do… then check this out
David Meerman Scott writes…… (click on the hyper linked book title for a complimentary copy)
“The New Rules of PR – a new and updated edition of the ebook for 2007 with a forward and newsmaker tips by David McInnis, founder & CEO of PRWeb, a Vocus Company.
When I first released my ebook The new rules of PR: How to create a press release strategy for reaching buyers directly by posting it on my site and my blog and sending a press release out about it in mid-January 2006, I thought I might get a few thousand downloads. Imagine my surprise when the ebook was downloaded more than 15,000 times in just the first week!
Since then, I have been happily watching the wave of interest from this effort and am amazed by the metrics:
When I first put it out, there was precisely one hit on Google for the exact phrase “new rules of pr.” The last time I checked there were over 9,000 Google hits because hundreds of bloggers and online media outlets have written about the ebook and thousands of readers have commented on my blog and others.”
His new book “The New Rules of Marketing & PR” is available from bookjetty