CBS to Invest in Electric Sheep – itSreal

CBS, Electric Sheep Create 3-D Web Worlds

CBS has partnered with The Electric Sheep Company, a software/technology firm that specializes in creating virtual 3-D worlds on the Internet.

The plan is for the Electric Sheep to begin developing and implementing virtual worlds – i.e. videogame-like digital representations of shows and characters for a variety of CBS businesses. The two companies have already collaborated on several projects in the popular Second Life virtual world, including a promotional campaign for CBS’ Two and a Half Men and an interactive hub for fans of Showtime’s The L Word.

According to Electric Sheep, the two companies will work to create Web communities, which both engage TV fans and also incorporate advertisers. “Virtual worlds are the first successful incarnation of interactive television,” said Sibley Verbeck, CEO, The Electric Sheep Company. “They provide a 3-D, immersive environment in which fans can meet each other, interact with characters or cast members and generate their own content. This partnership will allow us to explore new potential for CBS’ content.”

Quincy Smith, president of CBS Interactive, added that he felt it was important for CBS to plant an early stake in the Web-based 3-D world phenomenon. “Virtual Worlds represent next generation communication platforms,” said Quincy Smith, President, CBS Interactive. ”

As part of the new partnership, CBS said that it contributed to Electric Sheep’s recent $7 million round of investor financing.

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Filed under advertising, business, electric sheep, entertainment, internet, marketing, PR, Public Relations, second life, secondlife,, social networks,, virtual commerce, virtual worlds

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