SPH Video News on-demand channel Now Showing on M2Btv Singapore’s First Broadband TV service
M2B World Asia Pacific opens signature showroom to service growing M2Btv subscriber base.
Previews Singapore-made HD broadband streaming content; Karaoke on-demand; Hong Kong action serial
and Da Vinci Code premiere before TV or cable.
Singapore | 20 January 2007 | M2B World Asia Pacific Pte Ltd (“M2B Asia Pacific”), a subsidiary of US-listed Amaru, Inc. today unveiled to media the SPH video news on-demand channel on M2Btv – Singapore’s First Broadband TV – at their newly completed signature showroom to service its growing base of subscribers.
M2Btv subscribers can now have first-ever access to on-demand video news content from SPH on their TV screens, with added international coverage from The Associated Press (AP). The SPH Video News channel also provides an interactive new media platform for advertisers to reach broadband-savvy consumers who want to view TV content on-demand, whenever they choose, in the comfort of their living room.
Content on the SPH Video News channel is compiled from AsiaOne, STI (Straits Times Interactive) and STOMP, running on a 7-day archive. This addition significantly enhances the current offering of 55 channels of video on-demand entertainment comprising local and international programming as well as casual interactive games like Suduko on M2Btv. Accessed through the Pony set-box using any high speed broadband connection, Singapore’s First Broadband TV service also provides M2Btv subscribers face-to-face video calls and messaging at no additional charges, along with online on-demand shopping.
Colin Binny, CEO of Amaru, Inc. told the media, “Since the launch of M2Btv last year, we have banked on continually expanding our offering of on-demand programming to deliver an alternative, value-for-money platform for home entertainment, with a rich array of content that has largely not been seen on free-to-air TV or cable.”
Previewed to the media, besides the SPH Video News content, were the following:
• Hollywood blockbuster “The Da Vinci Code” exclusively from Sony Pictures, and Hong Kong action serial “The Eliminators” will be available on M2Btv by end-January. “The Da Vinci Code” was previewed in Super High Quality, but is also available in Standard and High Quality to suit different home broadband access speeds.
• By early-February before Chinese New Year, a Karaoke on-demand channel, with over 10,000 songs of English and Chinese selection will be available to M2Btv subscribers to enjoy in their own living rooms.
• An original full high-definition Singapore documentary series entitled “Facets of a Nation” hosted by Lim Kay Tong and produced by Sitting In Pictures. The series chronicles iconic Singapore institutions like Hajah Fatimah Mosque, Central Fire station and Thien Hock Keng Temple will be available as broadband streaming HD content accessed through an advanced Pony set-top box to be launched in second half of this year.
“The market response has been better than expected, and we are on-target to sign-up 10,000 subscribers by mid-year,” added Colin.
M2Btv subscriber base is growing through distribution deals with major players like Harvey Norman, where each purchase of LCD, plasma or conventional TV’s will come bundled with a 12-month subscription. Meanwhile, AsiaOne subscribers can also look forward to a special subscription offer.
“We have a created a signature `WORLD ON-DEMAND’ showroom to better service and connect with M2Btv’s current and prospective subscribers” said Colin. “This concept store sets the benchmark for M2B World Asia Pacific as it expands into the region to establish our brand presence and a distinct visitor experience into the world of on-demand lifestyle.”
The M2Btv showroom is located at 112 Middle Road, 01-01 Midland House, together with M2B World Asia Pacific.