Random House, the world’s biggest book publisher, is considering joining a book-search project run by Google, once considered an archenemy by the paper publishing industry. The two parties are talking to one another about the less controversial part of Google’s book-scanning project–its partner program–sources with knowledge of the matter told Reuters at this week’s Frankfurt Book Fair.
Google has agreements with more than 10,000 publishers, large and small, who give their books to Google to be scanned in full. Google then makes them partially available–according to agreements with each publisher–for online readers.
It also works with 27 academic and reference library partners to gain access to out-of-print works.
But part of the library project has proved controversial and thrown Google into legal dispute with U.S. publishers as Google also scans works from its U.S. library partners that are still in copyright without asking the publishers first.
Read More at ZDNET
Filed under aplink, bookjetty, books, copyright, dean koontz, google, ip, PR, Public Relations, publishing, randon house publishing, reuters, rumors
Post Sourced from Brandweek.com
BOSTON — Thanks in large part to media hype, marketers continue to rush to the virtual world of Second Life despite increasing evidence they don’t really know what to do when they get there. Last week Coldwell Banker hung out a shingle on the site as “the first national real estate company to sell homes within the community.” The real estate firm is in good company. H&R Block, adidas, IBM, Reebok, American Apparel, Toyota, Leo Burnett and Bartle Bogle Hegarty are among the dozens of firms already there.
So far all this collective marketing savvy hasn’t much impressed the actual Second Lifers. More than 70% of the site’s users say they are disappointed with the marketing that goes on in SL, according to a new survey by Komjuniti, a Hamburg, Germany, research firm. This could be because companies are approaching the site like a traditional marketing channel.
“The brand sites on Second Life currently look like they’re being treated in pretty much the same way as [traditional] advertising campaigns,” said Dr. Nils Andres, managing director of Komjuniti. They have been “placed with the hope of getting high visitor frequency and good PR scores.”
Filed under advertising, asia, collaboration, Events, ibm, marketing, new on the web, PR, Public Relations, rumors, second life, secondlife, secondlife.com, singapore, SL, virtual worlds