October 20, 2007
Let’s have a Conversation - Conversational Marketing - itsReal
Spending on social media and “conversational marketing” - albeit still in their nascent stage - will surpass traditional marketing spend by the end of 2012, according to a study conducted by TWI Surveys, Inc., the New Communications Review writes.
The survey of 260 senior PR and marcomms professionals was conducted on behalf of the Society of New [...]








