Let’s have a Conversation – Conversational Marketing – itsReal

Spending on social media and “conversational marketing” – albeit still in their nascent stage – will surpass traditional marketing spend by the end of 2012, according to a study conducted by TWI Surveys, Inc., the New Communications Review writes.
The survey of 260 senior PR and marcomms professionals was conducted on behalf of the Society of New [...]

EXCLUSIVE: interview with CEO & Founder of gogofrog – itsReal

APLINK, a.k.a. Andrew Peters has just had an important call from the Australian High Commission and in the background are “frog like” obscene sounds emanating from my MacBook. How hard to keep a straight face and be serious with my homeland officials. These are the sounds emanating from the gogofrog websites homepage.
During the “State [...]

Rescuing search in ‘Second Life’ – A need for certain – itsReal

On every occassion that APLINK has heard Cory Onedrejka of Linden Labs speak he allows appealed for someone who could create an effective search engine…maybe his wish has come true withou the need for Lind Labs investment.
I was in a Second Life Store the other day and whilst it was cool having my avatar stroll [...]

IT Recruiting in Web 2.0 & Virtual Worlds – brought to you by: Recruit.net

Companies such as HP that venture deeper into the world of Web 2.0 technologies to find new hires may find themselves disappointed, at least initially. Despite the low turnout the company’s Second Life recruitment trial balloon yielded, however, HP’s Betty Smith is not deterred. She says she sees a lot of potential for using [...]

NEW STYLE – WARGAMES in 3D Worlds – itsReal

Advanced Distributed Learning Co-Laboratory Taps Forterra to research and prototype a solution, based on Forterra’s OLIVE™ Platform, for delivering SCORM compliant content through 3D Virtual Worlds, focused on Counter IED training.
Forterra Systems, the market and technology leader in private virtual worlds, announced today that the Defense Department’s Joint Advanced Distributed Learning (JADL) Co-Laboratory, based [...]

PINGters be Inspired – These 42 Entrepreneurs are like U and I

It is rare that ordinary citizens get the opportunity to be honoureed for doing what they like…

CEO of HIPIHI and his aspirations – itsreal

Thanks to Bernard of SGentrepreneurs here is his post of the CEO meeting of HIPIPI.com

Last Tuesday, before the State of Play V party “Flash Forward”, thanks to Andrew Peters and the Digital Movement, I was invited to meet up with Xu Hui, CEO of HiPiHi and we spent one hour together with him, [...]

1st annual architecture & design competition in Second Life – itsReal

 Hurry… sorry but i just found this, if you have created anything in Second Life, do enter it could bring you some deserved fame. … submissions close September 1st…
What?
Spatially interesting and aesthetically independent pieces of architecture are sought from the inhabitants of the digital parallel world that has almost five million participants. [...]

state of play – truly an international event for virtual worlds -itsReal

APLINK has sat in singapore reaching out constantly to overseas for those interested in Virtual Worlds and in the last 2 days, i have met people from, Japan, London, Germany, USA, Australia, Korea,  Norway and Singapore at the “state of play” conference where the whole agenda is Virtual Worlds…APLINK is happy

end of work as we know it – itsReal

Increasing connectivity will change how and where we labor—even the very notion of an employer.
You have no idea how you’d get any work done on business trips if you didn’t have a laptop. You can’t remember quite how you lived without your BlackBerry. Your cell [...]