APLINK urges you to watch the video embeeded in David Meerman Scott’s post – follow the link below
You can buy attention advertising
You can beg for attention from the media PR
You can bug people one at a time to get attention sales
Or you can earn attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, a Twitter stream, an ebook, a Facebook page.