Reality Show PR: Marketing with Case Studies..from my PR friend in the US Barbara Roxgonyi..
Take your prospects behind the scenes with client case studies:
all ready and made for marketing..
When clients want to know what you do, invite them into a behind-the-scenes reality show. Giving them a play-by-play of how your business impacts lives gives them a better appreciation of how to work with you. Talking about how you make your client’s lives or businesses better is much easier when you can use a case study. And, having a format makes it even easier.
Here’s how to make your product or service come alive using the S-A-R method.