Joost, the new project of Skype founders-who now want to revolutionize the way we watch TV, has signed three month contracts with a group of 31 brand advertisers including Procter & Gamble, Coca Cola, Nike, General Motors, and Visa.Joost will offer these advertisers traditional 30 second spot per block of programming, served on a mid-roll basis. U.S. advertisers include Electronic Arts, Kraft, Lionsgate, Microsoft, Nestle, and Purina Petcare where as IBM, LÓreal Paris and Nokia will be advertising in Europe. Coca Cola, HP and Intel will advertise globally.
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1 Comment
May 2, 2007 at 6:52 am
Do you have any invite for Joost?